When Is The Best Time To Send An Email Marketing Campaign

 
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Have you ever considered what day of the week or time of day gets the best results for your email marketing campaigns?

SendinBlue recently did a survey to show determine when marketers should be sending their email marketing campaigns to maximize engagement

Their full findings are included here, but the key takeaways include:

  • Over 85% of marketing emails are opened on weekdays
  • Overall 24% of emails were clicked between 4pm-6pm, however, 32% of emails sent by B2B companies were clicked late in the evening around 10pm
  • It's best to send an email during the middle of the week, between Tuesdays and Thursdays
  • Email engagement rates are most effective during the mid-morning at  10am, or mid-afternoon around 2pm

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