When Is The Best Time To Send An Email Marketing Campaign
Have you ever considered what day of the week or time of day gets the best results for your email marketing campaigns?
SendinBlue recently did a survey to show determine when marketers should be sending their email marketing campaigns to maximize engagement
Their full findings are included here, but the key takeaways include:
- Over 85% of marketing emails are opened on weekdays
- Overall 24% of emails were clicked between 4pm-6pm, however, 32% of emails sent by B2B companies were clicked late in the evening around 10pm
- It's best to send an email during the middle of the week, between Tuesdays and Thursdays
- Email engagement rates are most effective during the mid-morning at 10am, or mid-afternoon around 2pm
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