Part One: Basics



Facebook, in most cases, is going to be your go-to social media platform. To get the best engagement you'll need three to five posts per week. Keep existing customers up to date and acquire new customers by encouraging people to share and comment on your posts. Facebook works exactly like word of mouth advertising, friends trust friends. With Facebooks 1.8 billion monthly users you can hyper-target customers by age, gender, occupation, interests, location, etc. Highest traffic occurs mid week 1 to 3pm while you have the most amount of clicks around 7pm. Engagement on Thursdays and Fridays is usually around 18% higher.


Twitter is the sandbox for social media. Essentially you can see which posts work and which posts don't. You can post anything from photos, videos, articles, blog posts, to polls, status updates or to ask questions to your followers to get people engaged. You can post 10 times per day without annoying your followers, as opposed to Facebook and Instagram. Twitter is also great for creating relations with local business owners and event coordinators. Business alliances are crucial for a growing business. 47% of people who follow a brand on Twitter are more likely to visit that company’s website.


Instagram is used for showcasing your best media and advertising specials. Statistics prove that adults on Instagram are inclined towards the stories. Stories are capable of having a direct call to action. Instagram has over 500 million active monthly users, who have shared over 40 billion photos to date and share an average of 95 million photos and videos per day. Right now, 48.8% of brands use Instagram, which is expected to rise to 70.7% by the end of 2017. Instagram stories can be utilized in place of what your posts are showcasing.


YouTube is owned by Google, therefore an asset for being recognized by Google’s search engines. Having a presence on YouTube allows your website to be advertised on Google’s Display Network. The average number of mobile YouTube video views per day is 1,000,000,000. User Percentage by Age 18-24 - 11%, 25-34 - 23%, 35-44 - 26%, 45-54 - 16%, 50-64 - 8%, 65+ - 3%, unknown age - 14%. More than half of YouTube views come from mobile devices. YouTube overall (including mobile) alone reaches more 18-34 and 18-49 year-olds more than any cable network in the U.S.


Remember, engagement is key.