Why You Should Be Using Content Marketing
It should be no surprise that photo and video is able to grab the attention of viewers much better than text ads or blog posts without content, but how much more effective is it? Original content creation is key! Here are a few statistics to help you understand the power of content marketing:
- Content marketing generates over three times more leads as outbound marketing and costs 62% less.
- Social video generates 1200% more shares than text and image content combined.
- 78% of consumers will trust your brand if you create more customized content.
- Facebook videos receive 135% more organic reach than a Facebook photo.
- Including a video on your landing page can increase conversions as much as 80%.
- Video marketing has the highest average click-through-rate compared to all other forms of marketing.
- On average, people spend 2.6x more time on pages with video than without.
- Before reading any text, 60% of site visitors will watch a video if one is available.
- 78% of marketers say their most effective SEO strategy has been creating more relevant content.
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