Email Marketing

Powerful Email Marketing Made Easy

Our email marketing services help you speed up your sales cycle. The goal of email marketing is to advance your prospects from one stage of your sales funnel to the next. In other words, we send emails that encourage people to buy your products or services. Our email marketing team will create engaging newsletters to help you stay fresh in their minds. We can also create “drip campaigns”, or email automation sequences, to send a personalized flow of emails to your leads. Use our email marketing services to speed up your sales cycle, save time, and take advantage of our teams expertise.

Email Marketing

Why Email Marketing?

Email marketing is nothing new but it is far from being obsolete. Here are a few reasons you should consider using email marketing in your business:

  • 91% of consumers check their email daily
  • For every $1 spent in email marketing, the average ROI is $38
  • 86% of consumers would like to receive promotional emails from companies they do business with
  • 9 billion people use email applications

Most people check their emails every day and want to receive emails from brands they do business with. Nevertheless, thats only if what you are emailing is valuable content. Without a doubt, our email marketing team will help you create emails your audience will enjoy.

 

Email Marketing Agency

Ready To Grow Your Business? Get In Touch

Email Marketing Services

Email Marketing Strategy

The first thing we will do is develop the “who, what, when, and how” of your campaign. We will research your audience to see who will be the best audience to target. In addition to this, we will create a content strategy to be sure we add value. Lastly, we will decide when emails will be sent and how they will pass leads down your marketing funnel.

Lead Magnet

Lead Magnets

The next step will be creating a method of growing your email lists. This is typically done by creating lead magnets, or free offers, that encourages people to provide their email address in exchange for something of value. Some examples would be free guides, checklists, eBooks, and much more. We work with you to create a lead magnet that aligns with your target audience.

Website Call-to-Actions

After that we want to make sure your website has call-to-actions in place to point people to your lead magnets. In doing so, this will help you turn website visitors into email subscribers. Usually website call-to-actions include floating headers, pop-ups, sidebar forms, and more.

Website CTA

Advertising Campaigns

The quickest way to grow your email list is to advertise your lead magnets. You can refer to our social media marketing or search engine marketing to do this. First, we would advertise your offers to your target audience in order to generate traffic to your landing page. Following that, we would funnel all traffic to an opt-in form so they could subscribe to your email list.

Email Newsletters

Additionally, we will perform weekly, monthly, and/or specialty newsletters that reflect your business. We use best practices to increase deliverability, open rates, click-through-rates, and conversions. The content in your emails might include relevant blogs, case studies, upcoming events, and more.

Email Newsletters
Email Marketing Statistics

Email Marketing Reporting

Last but not least, our campaign manager will send reports each month to breakdown your email marketing performance. The main metrics we will look at are subscribers, open-rates, click-through rates, and conversions. We will review, analyze, and strategize to improve results month-by-month.

Ready To Grow Your Business? Get In Touch

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